{"id":8929,"date":"2021-08-05T09:13:01","date_gmt":"2021-08-05T08:13:01","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=8929"},"modified":"2025-06-20T21:24:45","modified_gmt":"2025-06-20T21:24:45","slug":"canadian-programmatic-and-gmp-experts-medianet-join-brainlabs","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/canadian-programmatic-and-gmp-experts-medianet-join-brainlabs\/","title":{"rendered":"Canadian Programmatic and GMP experts MediaNet join Brainlabs"},"content":{"rendered":"\n<p>We\u2019re thrilled to announce Brainlabs\u2019 acquisition of Toronto-based agency MediaNet.&nbsp;<\/p>\n\n\n\n<p>Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google\u2019s MarTech stack. We\u2019re also looking forward to benefiting from MediaNet\u2019s creative production services to enhance our social and programmatic advertising.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">North American expansion<\/h2>\n\n\n\n<p>The acquisition signals further North American expansion for us under the guidance of ex-iProspect leader <a href=\"https:\/\/www.adweek.com\/agencies\/brainlabs-hires-former-iprospect-u-s-ceo-to-lead-north-america\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeremy Cornfeldt who joined Brainlabs as CEO, North America<\/a> earlier this year.<\/p>\n\n\n\n<p>As an agency built for the future, MediaNet is differentiated in the market for their consultative approach and ability to build successful partnerships with in-house teams. Their current client roster includes Aviva, Bank of Montreal and Postmedia.<\/p>\n\n\n\n<p>Over the coming months, and with the leadership of MediaNet\u2019s CEO, Julia Amorim, the team will become a specialist programmatic and dynamic creative branch, supporting clients across North America.<\/p>\n\n\n\n<p>Originally founded in 2003 as part of Casale Media; MediaNet was spun out as an independent buy-side media agency in 2015. The company employs a team of specialists from their Toronto office and are one of a handful of independent Google Marketing Platform Sales Partners in North America.<\/p>\n\n\n\n<p>Our CEO of North America, Jeremy Cornfeldt said: \u201cMediaNet is a perfect fit for Brainlabs and will help us expand against our strategic initiatives in North America. Off the back of their market-leading services in programmatic, creative and GMP, they\u2019ve built a fantastic business coupled with an amazing reputation. We look forward to welcoming MediaNet to the Brainlabs team.\u201d<\/p>\n\n\n\n<p>Julia Amorim, CEO of MediaNet, added: \u201cToday more than ever, brands need to harness a holistic understanding of the consumer journey and build strategic communications around that ubiquitous, multi-channel universe. We are thrilled to be joining forces with Brainlabs whose market-leading solutions and stellar reputation in search and social will naturally compliment our core capabilities and help strengthen our digital marketing services offering to clients across North America.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re thrilled to announce Brainlabs\u2019 acquisition of Toronto-based agency MediaNet.&nbsp; Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google\u2019s MarTech stack. We\u2019re also looking forward to benefiting from MediaNet\u2019s creative production services to enhance [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canadian Programmatic and GMP experts MediaNet join Brainlabs - Brainlabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/canadian-programmatic-and-gmp-experts-medianet-join-brainlabs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canadian Programmatic and GMP experts MediaNet join Brainlabs - Brainlabs\" \/>\n<meta property=\"og:description\" content=\"We\u2019re thrilled to announce Brainlabs\u2019 acquisition of Toronto-based agency MediaNet.&nbsp; Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google\u2019s MarTech stack. 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