{"id":8286,"date":"2020-12-30T14:41:37","date_gmt":"2020-12-30T14:41:37","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=8286"},"modified":"2025-06-20T20:50:03","modified_gmt":"2025-06-20T20:50:03","slug":"how-to-make-tiktok-ad-placements-work-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/","title":{"rendered":"How to make TikTok ad placements work for your brand"},"content":{"rendered":"\n<p>For a long time now, we\u2019ve seen the successful adoption of TikTok by clients in all sorts of verticals.&nbsp;<\/p>\n\n\n\n<p>Getting a quick grasp of the different placements available is super useful for putting together a media plan, so today I&#8217;m putting my digital pen to paper and talking a little bit about the nuances of each placement that\u2019s available on their platform.&nbsp;<\/p>\n\n\n\n<p>At the time of writing, TikTok has a total of four placements available through either their <a href=\"https:\/\/www.tiktok.com\/business\" target=\"_blank\" rel=\"noreferrer noopener\">self-serve platform<\/a> or by purchasing from a TikTok account rep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Placements<\/h2>\n\n\n\n<p>With four placements to choose from, there\u2019s bound to be a placement for your objective. Three of them lend themselves well to awareness and consideration campaigns, while In-Feed Video covers your direct action activity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. In-Feed Video<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"805\" src=\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/12\/image-8-1.png\" alt=\"tiktok in-feed video ad example\" class=\"wp-image-8291\" srcset=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-8-1.png 411w, https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-8-1-153x300.png 153w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/figure>\n\n\n\n<p>In-Feed Video is currently the only placement purchasable through the self-serve platform. However, we\u2019re in the loop of some beta and even alpha placements that could be launching in the not too distant future, so watch this space.&nbsp;<\/p>\n\n\n\n<p>Comparable to Facebook&#8217;s in-stream placement, the In-Feed Video placement appears on the \u2018For You\u2019 page. Just like all videos in this feed, in-feed video ads are vertical, full-screen with sound on, and start playing automatically. These videos should be 5-60 seconds long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Top View<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"806\" src=\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/12\/image-1.gif\" alt=\"tiktok top view video ad example\" class=\"wp-image-8292\"\/><\/figure>\n\n\n\n<p>TikTok\u2019s Top-View allows advertisers to be the first piece of content that a user sees with a full-screen creative. The placement is purchased nationwide (i.e. no-geo targeting) but ensures millions of views within a 24 hour period.&nbsp;<\/p>\n\n\n\n<p>Though this placement is a fantastic tool for brand awareness, the format is fully clickable through to internal or external landing pages with trackable conversions.&nbsp;<\/p>\n\n\n\n<p>Furthermore, TikTok has enabled advertisers to upload multiple creatives for the single placement, ensuring users don&#8217;t watch the same video each time they open the app. Your chosen creative can be a video 5-60 seconds in length, with sound on.&nbsp;<\/p>\n\n\n\n<p>Note that this format <strong>isn&#8217;t<\/strong> available through TikTok\u2019s self-serve platform so needs to be reserved with a TikTok rep. If you\u2019re interested in purchasing this placement, feel free to <a href=\"http:\/\/brainlabsdigital.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to us<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Hashtag Challenge<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"816\" src=\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/12\/image-9-1.png\" alt=\"tiktok hashtag challenge ad example\" class=\"wp-image-8293\" srcset=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-9-1.png 440w, https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-9-1-162x300.png 162w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<p>We\u2019ve recently been <a href=\"https:\/\/mobilemarketingmagazine.com\/pret-a-manger-joywithpret-christmas-tiktok-branded-hashtag-challenge-brainlabs-uk\" target=\"_blank\" rel=\"noreferrer noopener\">featured in the media<\/a> for our successful use of this placement with Pret A Manger, with 2.2bn views generated at the time of writing. This placement worked well for that campaign because it&#8217;s the most engaging ad format available on TikTok.&nbsp;<\/p>\n\n\n\n<p>By launching a Hashtag Challenge, a given brand invites TikTok&#8217;s creator community to make and share their own videos inspired by the challenge page. The hashtag challenge page is linked to via user-generated content (UGC), an In-Feed Video Ad, and a TopView ad which are typically included in the bundle when purchased from TikTok.&nbsp;<\/p>\n\n\n\n<p>This then becomes an excellent opportunity to use TikTok&#8217;s self-serve influencer marketing platform, <a href=\"https:\/\/creatormarketplace.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Creator Marketplace<\/a>. It&#8217;s the official platform for brand and creator collaborations on TikTok and can be used to bolster a hashtag challenge campaign by ensuring the tag gets off to a start with some instantly popular content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Branded Effect (Augmented Reality AR)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/12\/image-10-1.png\" alt=\"tiktok branded effect augmented reality AR ad example\" class=\"wp-image-8294\" srcset=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-10-1.png 800w, https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-10-1-300x152.png 300w, https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/image-10-1-768x389.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Love them or loathe them, filters are here to stay, so why not get people using ones that promote your brand? There are a few great examples of these being used by brands at the start of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.brainlabsdigital.com\/blog\/how-to-use-spark-ar-to-create-instagram-and-facebook-filters-a-tutorial-for-beginners\/\" target=\"_blank\">this tutorial on how to make your own filter for Facebook and Instagram<\/a>, and the principle is the same with TikTok.&nbsp;<\/p>\n\n\n\n<p>Branded Effects enable deeper creative engagement with the TikTok community. With bespoke 2D, 3D, and AR effects, brands can give creators a tool to play with and create their own UGC. As with other platforms, effects can be triggered by unique gestures like a hand wave or an open mouth. You can also add a CTA to the Effect, inviting users to swipe up and visit your website, download your app, watch the full video, or go to a hashtag challenge page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Without wanting to reveal too much about how to deliver a remarkable TikTok campaign hopefully you can start to see how each placement works well with each other to create a full-funnel experience within the app.<\/p>\n\n\n\n<p>According to TikTok, the app is not another social network but rather an entertainment platform. As such, adverts are unlikely to work if they&#8217;re a mere &#8220;cut-and-paste&#8221; from pre-existing creatives. Amongst a sea of user-generated content, ad campaigns can provide immersive and engaging experiences. Hopefully, this article gives you an idea of how each of TikTok&#8217;s placements might work for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a long time now, we\u2019ve seen the successful adoption of TikTok by clients in all sorts of verticals.&nbsp; Getting a quick grasp of the different placements available is super useful for putting together a media plan, so today I&#8217;m putting my digital pen to paper and talking a little bit about the nuances of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[118],"tags":[238,236],"class_list":["post-8286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","tag-tiktok","tag-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make TikTok ad placements work for your brand - Brainlabs<\/title>\n<meta name=\"description\" content=\"We\u2019ve seen the successful adoption of TikTok across many verticals. Understanding the different placements is essential for creating a media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make TikTok ad placements work for your brand - Brainlabs\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve seen the successful adoption of TikTok across many verticals. Understanding the different placements is essential for creating a media strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainlabs\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-30T14:41:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T20:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/BL-Blog-Leverage-TikTok-Placement-1200x628-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"claudiu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/BL-Blog-Leverage-TikTok-Placement-1200x628-1-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:site\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"claudiu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/\"},\"author\":{\"name\":\"claudiu\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/d2633d055821dd28cb40492b806e23ff\"},\"headline\":\"How to make TikTok ad placements work for your brand\",\"datePublished\":\"2020-12-30T14:41:37+00:00\",\"dateModified\":\"2025-06-20T20:50:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/\"},\"wordCount\":766,\"publisher\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/BL-Blog-Leverage-TikTok-Placement-1136x445-1-1.png\",\"keywords\":[\"TikTok\",\"Social\"],\"articleSection\":[\"Paid Social\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/\",\"url\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/\",\"name\":\"How to make TikTok ad placements work for your brand - Brainlabs\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/how-to-make-tiktok-ad-placements-work-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2020\/12\/BL-Blog-Leverage-TikTok-Placement-1136x445-1-1.png\",\"datePublished\":\"2020-12-30T14:41:37+00:00\",\"dateModified\":\"2025-06-20T20:50:03+00:00\",\"description\":\"We\u2019ve seen the successful adoption of TikTok across many verticals. 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