The first step made easy (and free)<\/strong><\/h2>\n\n\n\nOur advertising revolves around the principle of Test & Learn<\/a>. By making it as easy as possible to launch an initial test \u2013 and therefore effectively gauge how it will perform for your brand \u2013 Spotify Ad Studio aligns with that principle nicely. It does this primarily by relieving as much of the initial creative burden from brands as possible. <\/p>\n\n\n\nFirst, you tell them what you want the ad to say and how it should sound. Choose from a range of voice artists, their language, their tone, their accent, and then choose the most cogent background music from their library of tracks (recorded by independent artists).<\/p>\n\n\n\n
Second, your choices are sent off and the voiceover is recorded at no extra charge. The voiceover is mixed with the music and the ad is produced. It\u2019s worth emphasizing: this comes completely free.<\/em><\/p>\n\n\n\nFinally, the ad is sent to you for approval \u2013 or for you to reject or make changes. Once complete, it\u2019s then ready to be released into the wild.<\/p>\n\n\n
\n![\"Graph](\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-23-at-11.13.23-1-1024x575.png\")
<\/figure><\/div>\n\n\nMoods, moments, and mindsets<\/strong><\/h2>\n\n\n\nWhich brings us to Spotify\u2019s second core strength: targeting.<\/p>\n\n\n\n
Now, granular targeting is of course a feature of almost all digital marketing channels & platforms. Spotify naturally has the standard Age, Gender, and Location capabilities. It can also target based upon Income and Social Status. However, where the platform starts to show its power is its Interests-based<\/em> targeting derived from individual users\u2019 choice of podcasts, playlists, and platform preferences. It then shows its uniqueness as a platform in that you can reach listeners as they soundtrack specific moments<\/em><\/strong> throughout their day.<\/p>\n\n\n\nExtensive psychological research<\/a> \u2013 and likely your own personal experiences \u2013 confirms that events that happen during heightened states of emotion are significantly more memorable. The music you are listening to both reflects and affects your mindset & mood. All advertisers want their ads to be remembered and recalled: through Spotify we can target users immediately after listening to a specific genre of music, and associate our brand with that emotion:<\/p>\n\n\n\n\n- Users associating their favourite beer with Party<\/em> playlists.<\/li>\n\n\n\n
- Associating Food Delivery Services with Cooking<\/em> playlists.<\/li>\n\n\n\n
- Travel or Experience providers with Holiday<\/em> playlists.<\/li>\n\n\n\n
- Newspapers with Study<\/em> playlists.<\/li>\n\n\n\n
- Bedding & Blankets with (Netflix &) Chill<\/em> playlists….<\/li>\n<\/ul>\n\n\n\n
The variety & capability you\u2019d expect from an industry leader<\/strong><\/h3>\n\n\n\nThe platform comes with a ton of other useful features that you would expect from the world\u2019s leading music streaming service:<\/p>\n\n\n\n
\n- reports on ad delivery broken down by audience metrics<\/li>\n\n\n\n
- sequential messaging for more strategic campaigns<\/li>\n\n\n\n
- custom Audience Match to reach users already on your CRM lists<\/li>\n\n\n\n
- the ability to bid on Device IDs you recognise to target your known customers on mobile.\u00a0<\/li>\n<\/ul>\n\n\n\n
There is also the option for video ads. Users can opt-in for a Sponsored Session<\/a>, which means that in exchange for focusing on your brand\u2019s video ad, they\u2019ll unlock 30 minutes of ad-free listening. Competition for users\u2019 attention is a core marketing battleground, so gaining undivided access to a user\u2019s attention \u2013 time that they have actively chosen to give to an advert \u2013 is a potent tool in your toolkit.<\/p>\n\n\n\n![\"Image](\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-23-at-11.14.47-1-1024x573.png\")
<\/figure><\/div>\n\n\nIt\u2019s only up from here<\/strong><\/h2>\n\n\n\nSpotify is a household name for a reason. It\u2019s a robust platform for both users and advertisers, and its impressive, continual growth reflects this. With its expansion into podcasts, (for example its partnership<\/a> with The Joe Rogan Experience<\/em> will make the show exclusive to Spotify) will only further attract a diverse range of audiences. An interesting area to watch will be how different targetable audiences will shift between moods and moment as COVID-19<\/a> lockdowns end around the world. The company initially saw usage decline in cars, wearables, and web platforms but almost 50% increases<\/a> in usage through television and gaming consoles. It seems likely that fun-loving summer playlists will see a sharp uptick as people spend more time outdoors as the year progresses.
For advertisers specifically, the platform is promising 2020 will deliver:<\/p>\n\n\n\n\n- More tools to build more automated creatives<\/li>\n\n\n\n
- Additional Campaign management functionality<\/li>\n\n\n\n
- Deeper audience and performance insights<\/li>\n<\/ul>\n\n\n\n
It\u2019s a great time to jump on board!<\/p>\n\n\n
\n![\"Image](\"https:\/\/brainlabdev.wpenginepowered.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-23-at-11.14.12-1-1024x575.png\")
<\/figure><\/div>","protected":false},"excerpt":{"rendered":"Spotify\u2019s uniqueness for advertisers lies in two things: The first step made easy (and free) Our advertising revolves around the principle of Test & Learn. By making it as easy as possible to launch an initial test \u2013 and therefore effectively gauge how it will perform for your brand \u2013 Spotify Ad Studio aligns with […]<\/p>\n","protected":false},"author":4,"featured_media":6386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":true,"footnotes":""},"categories":[112,41],"tags":[206],"class_list":["post-6385","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-programmatic","category-paid-media","tag-spotify","post_format-post-format-image"],"acf":[],"yoast_head":"\n
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First, you tell them what you want the ad to say and how it should sound. Choose from a range of voice artists, their language, their tone, their accent, and then choose the most cogent background music from their library of tracks (recorded by independent artists).<\/p>\n\n\n\n
Second, your choices are sent off and the voiceover is recorded at no extra charge. The voiceover is mixed with the music and the ad is produced. It\u2019s worth emphasizing: this comes completely free.<\/em><\/p>\n\n\n\n Finally, the ad is sent to you for approval \u2013 or for you to reject or make changes. Once complete, it\u2019s then ready to be released into the wild.<\/p>\n\n\n Which brings us to Spotify\u2019s second core strength: targeting.<\/p>\n\n\n\n Now, granular targeting is of course a feature of almost all digital marketing channels & platforms. Spotify naturally has the standard Age, Gender, and Location capabilities. It can also target based upon Income and Social Status. However, where the platform starts to show its power is its Interests-based<\/em> targeting derived from individual users\u2019 choice of podcasts, playlists, and platform preferences. It then shows its uniqueness as a platform in that you can reach listeners as they soundtrack specific moments<\/em><\/strong> throughout their day.<\/p>\n\n\n\n Extensive psychological research<\/a> \u2013 and likely your own personal experiences \u2013 confirms that events that happen during heightened states of emotion are significantly more memorable. The music you are listening to both reflects and affects your mindset & mood. All advertisers want their ads to be remembered and recalled: through Spotify we can target users immediately after listening to a specific genre of music, and associate our brand with that emotion:<\/p>\n\n\n\n The platform comes with a ton of other useful features that you would expect from the world\u2019s leading music streaming service:<\/p>\n\n\n\n There is also the option for video ads. Users can opt-in for a Sponsored Session<\/a>, which means that in exchange for focusing on your brand\u2019s video ad, they\u2019ll unlock 30 minutes of ad-free listening. Competition for users\u2019 attention is a core marketing battleground, so gaining undivided access to a user\u2019s attention \u2013 time that they have actively chosen to give to an advert \u2013 is a potent tool in your toolkit.<\/p>\n\n\n Spotify is a household name for a reason. It\u2019s a robust platform for both users and advertisers, and its impressive, continual growth reflects this. With its expansion into podcasts, (for example its partnership<\/a> with The Joe Rogan Experience<\/em> will make the show exclusive to Spotify) will only further attract a diverse range of audiences. An interesting area to watch will be how different targetable audiences will shift between moods and moment as COVID-19<\/a> lockdowns end around the world. The company initially saw usage decline in cars, wearables, and web platforms but almost 50% increases<\/a> in usage through television and gaming consoles. It seems likely that fun-loving summer playlists will see a sharp uptick as people spend more time outdoors as the year progresses. It\u2019s a great time to jump on board!<\/p>\n\n\n Spotify\u2019s uniqueness for advertisers lies in two things: The first step made easy (and free) Our advertising revolves around the principle of Test & Learn. By making it as easy as possible to launch an initial test \u2013 and therefore effectively gauge how it will perform for your brand \u2013 Spotify Ad Studio aligns with […]<\/p>\n","protected":false},"author":4,"featured_media":6386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":true,"footnotes":""},"categories":[112,41],"tags":[206],"class_list":["post-6385","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-programmatic","category-paid-media","tag-spotify","post_format-post-format-image"],"acf":[],"yoast_head":"\n<\/figure><\/div>\n\n\nMoods, moments, and mindsets<\/strong><\/h2>\n\n\n\n
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The variety & capability you\u2019d expect from an industry leader<\/strong><\/h3>\n\n\n\n
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<\/figure><\/div>\n\n\nIt\u2019s only up from here<\/strong><\/h2>\n\n\n\n
For advertisers specifically, the platform is promising 2020 will deliver:<\/p>\n\n\n\n\n
<\/figure><\/div>","protected":false},"excerpt":{"rendered":"