{"id":17704,"date":"2025-08-15T01:53:54","date_gmt":"2025-08-15T01:53:54","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=17704"},"modified":"2025-08-15T01:53:56","modified_gmt":"2025-08-15T01:53:56","slug":"unified-ctv-broadcaster-youtube-big-broadcast-moments","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/","title":{"rendered":"Unified CTV: The Power of Broadcaster Content"},"content":{"rendered":"\n<article>\n  <h2>TL;DR<\/h2>\n  <p>Brainlabs tested integrating Broadcaster YouTube content\u2014specifically Sky Sports\u2019 Women\u2019s Euros coverage\u2014into a Unified CTV campaign alongside Netflix and YouTube. The aim was to capitalise on high-attention broadcast moments beyond the live event, tapping into highlights, interviews, and analysis that keep audiences engaged.\n\nBy using cross-publisher frequency capping and Programmatic Guaranteed buys, the campaign:\n\n<ul>\n <li> Delivered +1.4M added unique reach without extra budget<\/li>\n <li> Achieved 142% of planned reach for the same cost<\/li>\n <li> Drove 77% product search lift and 61% brand search lift<\/li>\n <li> Captured demand-led spikes in engagement after key matches<\/li>\n<\/ul>\n\n<p>Broadcaster YouTube offers a brand-safe, high-attention channel to extend reach, build effective frequency, and align with cultural moments\u2014without undermining broadcaster or SVOD revenue\u2014making it a powerful lever in Unified CTV strategy.<\/p>\n  \n  <h3>Insights provided by:<\/h3>\n  <p><strong>Alex Glover<\/strong><br>Managing Director,<br>Programmatic<\/p>\n  <p><strong>Paddy Peel-Barnard<\/strong><br>Associate Director,<br>Programmatic<\/p>\n  <p><strong>Nathan Ridout<\/strong><br>Senior Account Manager,<br>Programmatic<\/p>\n<\/article>\n\n\n\n<p style=\"text-align: center; padding: 25px 0;\">\n<a class=\"button-primary\" href=https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/08\/Unified-CTV_-II-\u2022-The-Power-of-Broadcaster-Content.pdf\" target=\"_blank\" rel=\"noopener\">\nOpen PDF\n<\/a>\n<\/p>\n\n\n<div class=\"_df_book df-lite\" id=\"df_17702\"  _slug=\"unified-ctv-ii-the-power-of-broadcaster-content\" data-title=\"unified-ctv-ii-the-power-of-broadcaster-content\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_17702 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/www.brainlabsdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Unified-CTV_-II-\\u2022-The-Power-of-Broadcaster-Content-1.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Brainlabs tested integrating Broadcaster YouTube content\u2014specifically Sky Sports\u2019 Women\u2019s Euros coverage\u2014into a Unified CTV campaign alongside Netflix and YouTube. The aim was to capitalise on high-attention broadcast moments beyond the live event, tapping into highlights, interviews, and analysis that keep audiences engaged. By using cross-publisher frequency capping and Programmatic Guaranteed buys, the campaign: Delivered [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[112,40],"tags":[],"class_list":["post-17704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic","category-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unified CTV: The Power of Broadcaster Content<\/title>\n<meta name=\"description\" content=\"Discover how integrating Broadcaster YouTube into Unified CTV campaigns can boost reach, engagement, and brand lift. See how Brainlabs used Sky Sports\u2019 Women\u2019s Euros coverage to add 1.4M unique viewers, achieve 142% reach for the same budget, and capitalise on high-attention broadcast moments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unified CTV &amp; Broadcaster YouTube:\" \/>\n<meta property=\"og:description\" content=\"Discover how integrating Broadcaster YouTube into Unified CTV campaigns can boost reach, engagement, and brand lift. See how Brainlabs used Sky Sports\u2019 Women\u2019s Euros coverage to add 1.4M unique viewers, achieve 142% reach for the same budget, and capitalise on high-attention broadcast moments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainlabs\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-15T01:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T01:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/05\/Blog-Unified-CTV-All-the-Power-of-TV-but-Better-than-Ever.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Liz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Unified CTV &amp; Broadcaster YouTube:\" \/>\n<meta name=\"twitter:description\" content=\"Discover how integrating Broadcaster YouTube into Unified CTV campaigns can boost reach, engagement, and brand lift. See how Brainlabs used Sky Sports\u2019 Women\u2019s Euros coverage to add 1.4M unique viewers, achieve 142% reach for the same budget, and capitalise on high-attention broadcast moments.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/05\/Blog-Unified-CTV-All-the-Power-of-TV-but-Better-than-Ever.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:site\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/\"},\"author\":{\"name\":\"Liz\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/0586ddabac527aa010f8ce94e537b37e\"},\"headline\":\"Unified CTV: The Power of Broadcaster Content\",\"datePublished\":\"2025-08-15T01:53:54+00:00\",\"dateModified\":\"2025-08-15T01:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/\"},\"wordCount\":149,\"publisher\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/05\/Blog-Unified-CTV-All-the-Power-of-TV-but-Better-than-Ever.png\",\"articleSection\":[\"Programmatic\",\"Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/\",\"url\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/\",\"name\":\"Unified CTV: The Power of Broadcaster Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/unified-ctv-broadcaster-youtube-big-broadcast-moments\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/05\/Blog-Unified-CTV-All-the-Power-of-TV-but-Better-than-Ever.png\",\"datePublished\":\"2025-08-15T01:53:54+00:00\",\"dateModified\":\"2025-08-15T01:53:56+00:00\",\"description\":\"Discover how integrating Broadcaster YouTube into Unified CTV campaigns can boost reach, engagement, and brand lift. 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