{"id":17063,"date":"2025-07-04T11:33:42","date_gmt":"2025-07-04T11:33:42","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?post_type=work&#038;p=17063"},"modified":"2025-09-03T15:52:30","modified_gmt":"2025-09-03T15:52:30","slug":"henkel-amazon-hot-sale-demand-creation","status":"publish","type":"work","link":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/","title":{"rendered":"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Henkel entered the Amazon Hot Sale season knowing that its traditional approach\u2014focused solely on lower-funnel conversions\u2014was no longer enough. The market had evolved, and so had consumer behavior. Year after year, their tactics efficiently targeted returning shoppers, yet this method left vast untapped potential on the table. If they wanted to break records, they needed to break free from old habits. It was time to expand beyond existing customers and turn Amazon\u2019s Hot Sale into a game-changing moment of brand discovery and long-term growth.<\/p>\n","protected":false},"featured_media":17064,"template":"","meta":{"_acf_changed":false},"categories":[42,15],"tags":[],"services_rendered":[25,24],"industry":[27],"company_size":[26],"class_list":["post-17063","work","type-work","status-publish","has-post-thumbnail","hentry","category-seo","category-technology","services_rendered-data-strategy","services_rendered-paid-search","industry-retail","company_size-26"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales - Brainlabs<\/title>\n<meta name=\"description\" content=\"Henkel turned Amazon Hot Sale into discovery by creating demand early, combining Sponsored Display and Amazon DSP, cutting overlap, and delivering record sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales - Brainlabs\" \/>\n<meta property=\"og:description\" content=\"Henkel turned Amazon Hot Sale into discovery by creating demand early, combining Sponsored Display and Amazon DSP, cutting overlap, and delivering record sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainlabs\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T15:52:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/\",\"url\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/\",\"name\":\"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales - Brainlabs\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png\",\"datePublished\":\"2025-07-04T11:33:42+00:00\",\"dateModified\":\"2025-09-03T15:52:30+00:00\",\"description\":\"Henkel turned Amazon Hot Sale into discovery by creating demand early, combining Sponsored Display and Amazon DSP, cutting overlap, and delivering record sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#primaryimage\",\"url\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png\",\"contentUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.brainlabsdigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#website\",\"url\":\"https:\/\/www.brainlabsdigital.com\/\",\"name\":\"Brainlabs\",\"description\":\"High-Performance Media Agency\",\"publisher\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brainlabsdigital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\",\"name\":\"Brainlabs\",\"url\":\"https:\/\/www.brainlabsdigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png\",\"contentUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png\",\"width\":300,\"height\":300,\"caption\":\"Brainlabs\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Brainlabs\",\"https:\/\/www.linkedin.com\/company\/brainlabs-digital\/\",\"https:\/\/www.instagram.com\/brainlabs\/\",\"https:\/\/www.youtube.com\/@brainlabsmedia\/featured\",\"https:\/\/www.tiktok.com\/@brainlabsglobal?lang=en\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales - Brainlabs","description":"Henkel turned Amazon Hot Sale into discovery by creating demand early, combining Sponsored Display and Amazon DSP, cutting overlap, and delivering record sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/","og_locale":"en_US","og_type":"article","og_title":"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales - Brainlabs","og_description":"Henkel turned Amazon Hot Sale into discovery by creating demand early, combining Sponsored Display and Amazon DSP, cutting overlap, and delivering record sales.","og_url":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/","og_site_name":"Brainlabs","article_modified_time":"2025-09-03T15:52:30+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Brainlabs","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/","url":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/","name":"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales - Brainlabs","isPartOf":{"@id":"https:\/\/www.brainlabsdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#primaryimage"},"image":{"@id":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png","datePublished":"2025-07-04T11:33:42+00:00","dateModified":"2025-09-03T15:52:30+00:00","description":"Henkel turned Amazon Hot Sale into discovery by creating demand early, combining Sponsored Display and Amazon DSP, cutting overlap, and delivering record sales.","breadcrumb":{"@id":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#primaryimage","url":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png","contentUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/07\/Henkel-Persil-Amazon-Henkel-Image-and-Logo.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.brainlabsdigital.com\/work\/henkel-amazon-hot-sale-demand-creation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brainlabsdigital.com\/"},{"@type":"ListItem","position":2,"name":"Dominating Amazon Hot Sale: How Henkel Redefined Seasonality to Drive Record-Breaking Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.brainlabsdigital.com\/#website","url":"https:\/\/www.brainlabsdigital.com\/","name":"Brainlabs","description":"High-Performance Media Agency","publisher":{"@id":"https:\/\/www.brainlabsdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brainlabsdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brainlabsdigital.com\/#organization","name":"Brainlabs","url":"https:\/\/www.brainlabsdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png","contentUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png","width":300,"height":300,"caption":"Brainlabs"},"image":{"@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Brainlabs","https:\/\/www.linkedin.com\/company\/brainlabs-digital\/","https:\/\/www.instagram.com\/brainlabs\/","https:\/\/www.youtube.com\/@brainlabsmedia\/featured","https:\/\/www.tiktok.com\/@brainlabsglobal?lang=en"]}]}},"lang":"en","translations":{"en":17063},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/work\/17063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/types\/work"}],"version-history":[{"count":3,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/work\/17063\/revisions"}],"predecessor-version":[{"id":17864,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/work\/17063\/revisions\/17864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/media\/17064"}],"wp:attachment":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/media?parent=17063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/categories?post=17063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/tags?post=17063"},{"taxonomy":"services_rendered","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/services_rendered?post=17063"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/industry?post=17063"},{"taxonomy":"company_size","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/company_size?post=17063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}