{"id":17053,"date":"2025-07-04T11:24:47","date_gmt":"2025-07-04T11:24:47","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?post_type=work&#038;p=17053"},"modified":"2025-09-03T15:53:18","modified_gmt":"2025-09-03T15:53:18","slug":"estee-lauder-real-time-trend-intelligence-gifting-season","status":"publish","type":"work","link":"https:\/\/www.brainlabsdigital.com\/work\/estee-lauder-real-time-trend-intelligence-gifting-season\/","title":{"rendered":"Est\u00e9e Lauder: Leveraging the Power of Social Proof"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The peak gifting season had always been a fiercely competitive battleground for beauty brands, and Est\u00e9e Lauder found itself in a challenging position. Rivals with larger budgets, like Look Fantastic, were outspending them at every turn, bombarding audiences with aggressive promotions that left little room for traditional advertising strategies to make an impact. 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