{"id":17001,"date":"2025-07-04T10:45:44","date_gmt":"2025-07-04T10:45:44","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?post_type=work&p=17001"},"modified":"2025-09-02T14:32:55","modified_gmt":"2025-09-02T14:32:55","slug":"mac-ar-virtual-try-on-bullet-lipstick-relaunch","status":"publish","type":"work","link":"https:\/\/www.brainlabsdigital.com\/work\/mac-ar-virtual-try-on-bullet-lipstick-relaunch\/","title":{"rendered":"Revolutionizing Beauty: How AR Transformed MAC\u2019s Iconic Lipstick Relaunch"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

When MAC set out to rebrand its iconic Bullet Lipstick, the stakes couldn\u2019t have been higher. As the brand\u2019s highest-performing SKU, the success of this campaign would be pivotal. However, a familiar problem loomed\u2014creative fatigue had set in. Traditional paid social campaigns were no longer delivering the same impact, and consumers, inundated with beauty content, were scrolling past ads without a second thought. Simply pushing more ads into their feeds wouldn\u2019t cut it. The campaign had to do more than just inform\u2014it had to captivate.<\/p>\n","protected":false},"featured_media":17002,"template":"","meta":{"_acf_changed":false},"categories":[42,15],"tags":[],"services_rendered":[25,24],"industry":[27],"company_size":[26],"class_list":["post-17001","work","type-work","status-publish","has-post-thumbnail","hentry","category-seo","category-technology","services_rendered-data-strategy","services_rendered-paid-search","industry-retail","company_size-26"],"acf":[],"yoast_head":"\nRevolutionizing Beauty: How AR Transformed MAC\u2019s Iconic Lipstick Relaunch - Brainlabs<\/title>\n<meta name=\"description\" content=\"MAC relaunched Bullet Lipstick with a Meta AR try-on, turning passive scrolls into active trials. 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