{"id":12723,"date":"2024-07-05T13:38:20","date_gmt":"2024-07-05T12:38:20","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12723"},"modified":"2025-06-19T20:44:30","modified_gmt":"2025-06-19T20:44:30","slug":"our-social-lead-tells-campaign-where-the-uk-election-was-won-online","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/our-social-lead-tells-campaign-where-the-uk-election-was-won-online\/","title":{"rendered":"Our Social Lead tells Campaign where the UK election was won online"},"content":{"rendered":"\n<h2>Here&#8217;s what he had to say: <\/h2>\n\n<p>&#8216;Labour is the most invested party on social, spending 50% more on Meta Ads than the Conservatives in June. Its targeted approach makes it the highest spending party in 376 constituencies where it is projected to win 80% of the seats (source: whotargetsme.com). Combined with its leading follower numbers, Labour appears to be the winning party on social media.<\/p>\n\n<h2>But what about engagement??<\/h2><\/p>\n\n\n\n<p>But what about engagement? Our Bytesights tool shows TikTok conversations focus negatively on the Conservatives, with #conservatives and #toriesout seeing high engagement and negative sentiment. Meanwhile, #reformuk is the fastest growing in views among political hashtags, showing a mix of sentiments and indicating the party&#8217;s polarising nature is driving visibility.<\/p>\n\n\n\n<p>Overall, Labour seems to win on social media with a strong paid and organic strategy and negative Tory sentiment. However, the growing interest in Reform will be a win for Nigel Farage\u2019s party, even if it minimally impacts this election.&#8217;<br><br><br>Read the full article <a href=\"https:\/\/www.campaignlive.co.uk\/article\/party-won-social-media-election\/1879620\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s what he had to say: &#8216;Labour is the most invested party on social, spending 50% more on Meta Ads than the Conservatives in June. Its targeted approach makes it the highest spending party in 376 constituencies where it is projected to win 80% of the seats (source: whotargetsme.com). Combined with its leading follower numbers, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,110],"tags":[],"class_list":["post-12723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Social Lead tells Campaign where the UK election was won online<\/title>\n<meta name=\"description\" content=\"Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week&#039;s election.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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