{"id":12667,"date":"2024-06-21T09:58:10","date_gmt":"2024-06-21T08:58:10","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12667"},"modified":"2025-06-19T20:55:17","modified_gmt":"2025-06-19T20:55:17","slug":"how-to-win-in-influencer-marketing-without-breaking-the-bank","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/how-to-win-in-influencer-marketing-without-breaking-the-bank\/","title":{"rendered":"How to win in influencer marketing without breaking the bank"},"content":{"rendered":"\n

Sixty per cent of marketers<\/a> will be increasing their influencer marketing budget throughout 2024. Influencer rates and usage fees are now scarily high, probably because influencer marketing is still driving substantial results. In fact, our data shows that influencer fees went up by 15% between March and May alone!<\/p>\n\n\n\n\n

Ok, there\u2019s no need to fear. Because we\u2019re going to answer this question – how can brands achieve the same level of content and <\/em>stay within budget?<\/p>\n\n

Brainlabs, we\u2019ve developed High-Performance, future-ready planning,<\/h2>\n\n\n\n\n

At Brainlabs, we\u2019ve developed High-Performance, future-ready planning, optimization, and tech strategies that are reducing costs and upping ROI. We drive long-term results through innovation, testing, digital tools, and creative experience from our Super-Teams of Brainlabbers. Charlotte Littlewood, Brainlabs Account Director, shares her expertise on how brands can achieve high-performing, cost-effective content.<\/p>\n\n\n\n\n

The rising costs of content creation<\/strong><\/p>\n\n\n\n\n

Many Brainlabs\u2019 clients are facing the same issue. The costs of working with influencers are increasing. <\/p>\n\n\n\n\n

The cost of content has grown over the last few years, and as many brands utilize influencers as part of their marketing strategy, rates will continue to snowball. <\/p>\n\n

And that\u2019s not the only expense to consider<\/h2>\n\n\n\n\n

And that\u2019s not the only expense to consider. Charlotte notes, \u201cUsage rights fees have gone up so much as well – in the last year, they\u2019ve doubled. In most cases, they’re now on par with the creative itself.\u201d<\/p>\n\n\n\n\n

Social platforms have made it harder to boost reach and engagement without paid ads. So, brands need to find more and more creative ways to increase ROI, or risk having to invest more and more money to achieve any kind of cut-through. <\/p>\n\n\n\n\n

Cost-effective, performance-driven solutions<\/strong><\/p>\n\n\n\n\n

Social channels use AI-generated feeds to push content to their target market. <\/p>\n\n

Means don\u2019t need<\/h2>\n\n\n\n\n

This means you don\u2019t need to have a huge following to reach a large audience – more niched influencers with smaller loyal followings have just as much of a chance of going viral as mega-influencers with millions of fans. <\/p>\n\n\n\n\n

\u201cYou would think that by using big-name influencers, you’d be driving the most results, but that’s not necessarily the case,\u201d says Charlotte.<\/p>\n\n\n\n\n

Because of this, many brands are choosing to work with micro- or nano-influencers who are often more affordable and still reach a wide audience. But brands can\u2019t just pick the cheapest creator they find. It\u2019s crucial to work with the right influencer for your campaign and ensure their content is high quality and <\/em>high performing.<\/p>\n\n\n\n\n

Influencer is an inherently creative medium. But to streamline its performance and build out cost-effective campaigns that get results, you need more than just creativity. <\/p>\n\n

We\u2019ve drawn paid media roots<\/h2>\n\n\n\n\n

We\u2019ve drawn from our paid media roots to bring a High-Performance lens to influencer marketing. <\/p>\n\n\n\n\n

But there is a challenge. How do we do this without cramping the creativity that is so fundamental to every influencer activation? <\/p>\n\n\n\n\n

By elevating the creative strategy of our teams with a suite of innovative tech. <\/p>\n\n\n\n\n

We have developed three specific tools to do just this:<\/p>\n\n

Bytesights 2.0\n\n\n\nThe Social Booster\n\n\n\nThe Sentiment Analysis<\/h2>\n\n\n\n\n