{"id":12617,"date":"2024-05-17T11:57:53","date_gmt":"2024-05-17T10:57:53","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12617"},"modified":"2025-06-19T22:08:01","modified_gmt":"2025-06-19T22:08:01","slug":"brainlabs-awarded-2024-best-experimental-campaign-with-a-unique-tech-solution-designed-for-estee-lauder-companies","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/brainlabs-awarded-2024-best-experimental-campaign-with-a-unique-tech-solution-designed-for-estee-lauder-companies\/","title":{"rendered":"Brainlabs wins Best Experimental Campaign at 2024 Performance Marketing Awards"},"content":{"rendered":"\n<p>Promo Investigator, our unique tech solution designed for Est\u00e9e Lauder Companies UK&amp;I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers, there to showcase their outstanding achievements across a <a href=\"https:\/\/performancemarketingawards.co.uk\/winners\/\">variety of categories<\/a>.\u00a0<\/p>\n\n\n\n\n<p>The impressive Promo Investigator is a first-to-market solution powered by AI, ideated to combat increasing media inflation and hefty competitors&#8217; promotions in real time, combining our unique tech and paid search expertise with a truly fearless test-and-learn approach, in classic Brainlabs style.<\/p>\n\n<h2>\u201cPromo investigator is our team\u2019s little baby<\/h2>\n\n\n\n\n<p>\u201cPromo investigator is our team\u2019s little baby. It was created to respond to a challenge that continues to disturb our client&#8217;s sleep pattern and consequently affects media performance. It was also a big blocker in our capacity to move away from the short-sighted revenue focus, and unlocked our capacity to invest in new customer acquisition and Est\u00e9e\u2019s long-term growth.<\/p>\n\n\n\n\n<p>\u201cNot only were we able to create something completely new and extremely innovative, but it also allowed us to put together our best brains and experts to speed up its growth. After the initial testing period, Promo Investigator is now in the scaling phase and it will soon be embedded into our AO strategy.\u201d Stella Rossi, Brainlabs\u2019 Senior Account Director for Est\u00e9e Lauder Companies UK&amp;I<\/p>\n\n\n\n\n<p>\u201cPromo Investigator is an incredible example of using technology as a powerful enabler to adapt to an ever evolving retail landscape. It has helped us outsmart the competition, avoid media wastage and connect with consumers when we can make the biggest impact.\u201d M\u00e9lina Kacherou-Carage, Consumer Experience &amp; Media Director, Est\u00e9e Lauder Companies UK&amp;I<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promo Investigator, our unique tech solution designed for Est\u00e9e Lauder Companies UK&amp;I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers, there to showcase their outstanding achievements across a variety of categories.\u00a0 The impressive Promo Investigator is a first-to-market solution powered by AI, ideated to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-12617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainlabs wins Best Experimental Campaign at 2024 Performance Marketing Awards - Brainlabs<\/title>\n<meta name=\"description\" content=\"Brainlabs awarded \u201c2024 Best Experimental Campaign\u201d at the Performance Marketing Awards with a unique tech solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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