We\u2019ve created enhanced AI tools and built new systems to test, learn and adapt our approaches. Now, we\u2019re sharing this with brands to highlight how the ever-changing landscape of AI can be navigated more effectively and how brands can harness its potential to create high-performance, profitable strategies that work.<\/p>\n\n\n\n
Get your copy for:<\/p>\n\n\n\n
AI is no longer a \u201cnice-to-have.\u201d
It\u2019s a must for High-Performance strategies.<\/p>\n
Of course, we know that nothing speaks louder than tangible results. So, to keep our clients ahead of the curve, we have been taking a three-pronged approach to AI:<\/p>\n
Since the launch of ChatGPT, the digital world looks completely different than it did just a year ago. Hundreds of new AI-focused tech companies have emerged, titans like Google, Amazon, Microsoft, and Meta have completely re-configured their roadmaps and go-to-market stories, and advertisers are seeing the tangible benefits AI can deliver. You might even be thinking that you\u2019re somewhat of an AI guru by now\u2013but do you really have what it takes to keep up with the ever changing landscape of AI?<\/p>\n
AI is powerful\u2013
it\u2019s time to leverage it<\/p>\n
At Brainlabs, we\u2019re excited. Why? Because the potential that AI brings to digital marketing solutions is exponential.<\/p>\n
In this report, we break down our three core pillars on how we work with AI.<\/p>\n
With new AI tools and discoveries, we are seeing tangible results for our clients every day. Ready to reap the benefits?<\/p>\n
Delivering High-Performance
results faster<\/p>\n
Brainlabs has built dozens of proprietary tools that our teams use to drive success for our clients. Our team of nearly 50 in-house developers is hard at work identifying the latest discoveries and how to infuse AI into our tools. We even improve the capabilities of existing tools by adding new AI-powered features.<\/p>\n
Our Budget Pacer tool now uses predictive AI trained on historical data to project spend for biddable media accounts and forecast the outcomes of shifting budgets.<\/p>\n
Hippocampus, our repository of the results of thousands of tests, utilizes AI to recommend the most relevant tests to our team members.<\/p>\n
GeoBoost, which plans and powers geo-holdout tests, now uses AI to create testing strategies that drive statistically significant results even more quickly.<\/p>\n
We\u2019re enhancing our reporting suite by using Large Language Models to automatically generate written summaries of reports that highlight the most relevant insights – especially useful when paired with custom dashboards that enable clients to segment data by channel, campaign, audience, and date on-demand.<\/p>\n
Our newest tool, BrainBriefs, is a true gamechanger. It utilizes AI to create marketing briefs for competitive analysis and SEO\/Retail Media content projects at rapid speed and scale. It takes multiple input signals (topics, search terms, expertise level, etc), analyzes the ecosystem of search results, and then outputs a brief that details recommendations for targeting, creative, and content . This output includes recommendations around length, format (long-form text, short-form text, multimedia, infographic, etc) and other specific insights that enable content development teams to prioritize their time to build the most impactful assets.<\/p>\n
Brainlabs has many more AI-powered tools that have launched or are in active development. Keep your eye out for more information about these powerful new solutions in future updates.<\/p>\n
Testing and
scaling AI<\/p>\n
Google, Microsoft, Amazon, and Meta are rapidly evolving their AI solutions, and at Brainlabs we\u2019re leveraging this. Our test-and-learn ethos means we evaluate each new feature and expand adoption of the tools that drive success, at pace. Our tests have shown that predictive AI solutions provided by these platforms tend to be very effective. We\u2019ve published the results of our tests for Google\u2019s Broad Match, Meta\u2019s Advantage+ Shopping Campaigns, Google\u2019s fully automated conversion-based bidding, and Performance Max.<\/p>\n
In parallel with our full embrace of predictive AI, we\u2019re testing the generative AI features each platform is launching. We\u2019ve found that the AI-generated text ad solutions from both Google and Meta are generally solid. AI-created image and video ads are interesting, but not ready to scale yet. Our prediction? This type of generative AI will take at least six more months of development before it\u2019s ready for advertisers to use outside of niche experiments.<\/p>\n
Over the past decade, Brainlabs has proved something fundamental.<\/p>\n
To deliver innovation you need to empower brilliant people.<\/p>\n
We\u2019ve made Google\u2019s Gemini available to all of our employees across Google Workspace, and our team of over 1,000 employees is constantly discovering new ways to use these tools in their day-to-day work. We have a dedicated Slack channel where employees can share their findings, from building search keywords, to crafting more effective emails, and summarizing meetings. We\u2019re constantly learning.<\/p>\n
Recently, a CPG client asked us for a POV on Law 25 (aka Bill 64), which outlines digital privacy rules and regulations in Quebec. This document consists of 64 pages of complex legal definitions and ramifications. One team member used GPT4 to summarize the bill and highlight key elements that would be most relevant to a digital retailer.<\/p>\n
With this summary in hand, we dove into the complexities of the document alongside our legal team. We know that generative AI – at least in its current state – shouldn\u2019t replace manual analysis and subject matter expertise, but the summary created by GPT4 enabled our teams to more quickly respond to the client\u2019s request, and deliver valuable insights and recommendations.<\/p>\n
When you give smart people access to advanced tools and invite them to be creative, the results can be transformational.<\/p>\n
We double our content output for clients at a cheaper cost. How? Our SEO team utilizes GPT4, Gemini, Jasper, and other generative AI tools.<\/p>\n
Embrace AI and watch
your brand grow<\/p>\n
With the recent surge in generative, large-language AI models such as Google Gemini and GPT, business leaders are seeking to leverage AI as a success multiplier (The Impact of Generative AI on Search Advertising).<\/p>\n
We wholeheartedly embrace AI as a business multiplier at Brainlabs. We will continue to harness its potential to improve efficiency, drive transformative growth, unlock new opportunities, and deliver unparalleled value To our clients and partners.<\/p>\n
Thanks to our Brainlabs expert contributors from across the globe<\/p>\n
brainlabsdigital.com<\/p>\n
Get in touch<\/p>\n
Follow us for more great insights!<\/p>\n
Gyn Ang
APAC SVP
gyn.ang@brainlabsdigital.com
APAC<\/p>\n
Leo Jennings
UK SVP, Growth
leo@brainlabsdigital.com
EMEA<\/p>\n
Rachelle Risner
VP, New Business
rachelle.risner@brainlabsdigital.com
NAMER<\/p>\n
Fernando Silva
LATAM CEO
fernando.silva@brainlabsdigital.com
LATAM<\/p>\n\n\n\n\n
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