{"id":12385,"date":"2024-01-22T10:56:15","date_gmt":"2024-01-22T10:56:15","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12385"},"modified":"2025-06-19T23:03:20","modified_gmt":"2025-06-19T23:03:20","slug":"travis-tallent-speaks-to-adweek-about-googles-new-ai-powered-search-engine","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/travis-tallent-speaks-to-adweek-about-googles-new-ai-powered-search-engine\/","title":{"rendered":"Travis Tallent speaks to Adweek about Google\u2019s new AI-powered search engine"},"content":{"rendered":"\n

Artificial Intelligence Powered Search Engine<\/h2>\n\n\n\n

Launching this year, the tech giant\u2019s artificial-intelligence-powered search engine – Search Generative Experience – is Google\u2019s biggest change in Search in 20 years and presents a massive opportunity for prepared marketers to gain a competitive advantage. <\/p>\n\n\n\n

Chatting to Adweek’s Trishla Ostwal, our VP of SEO, NAMER Travis Tallent spoke about our early testing of the new AI-powered search engine for clients.<\/p>\n\n\n\n

Plus, he discussed the growing importance of diversifying your search spend across the likes of TikTok, YouTube and Reddit, giving SEO a seat at the omnichannel table.<\/p>\n\n\n\n

Brainlabs\u2019 SEO team works closely with our Influencer team to understand TikTok search trends and ultimately reach a wider audience.<\/p>\n\n\n\n

\u201cChannels used to be separated and teams didn\u2019t even communicate,\u201d said Tallent. \u201cNow we\u2019re all getting on one call to make broader marketing business decisions to reach the audience, no matter what platform they\u2019re on.\u201d
<\/p>\n\n\n\n

Read the full article in Adweek here: https:\/\/www.adweek.com\/media\/googles-gen-ai-search-is-powering-84-of-queries-study-finds\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial Intelligence Powered Search Engine Launching this year, the tech giant\u2019s artificial-intelligence-powered search engine – Search Generative Experience – is Google\u2019s biggest change in Search in 20 years and presents a massive opportunity for prepared marketers to gain a competitive advantage.  Chatting to Adweek’s Trishla Ostwal, our VP of SEO, NAMER Travis Tallent spoke about […]<\/p>\n","protected":false},"author":4,"featured_media":12994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-12385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"\nTravis Tallent speaks to Adweek about Google\u2019s new AI-powered search engine<\/title>\n<meta name=\"description\" content=\"Chatting to Adweek's Trishla Ostwal, our VP of SEO, NAMER Travis Tallent spoke 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