{"id":12347,"date":"2023-12-07T17:17:58","date_gmt":"2023-12-07T17:17:58","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12347"},"modified":"2025-06-19T23:11:54","modified_gmt":"2025-06-19T23:11:54","slug":"brainlabs-comments-on-the-introduction-of-ads-on-amazon-prime-video","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/brainlabs-comments-on-the-introduction-of-ads-on-amazon-prime-video\/","title":{"rendered":"Brainlabs comments on the introduction of ads on Amazon Prime Video"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Launch of ads on Amazon Prime Video<\/h2>\n\n\n\n<p>Amazon has announced its plans to introduce advertising next year across its Prime Video platform, supported by IPG Mediabrands.<\/p>\n\n\n\n<p>Brainlabs&#8217; Managing Partner, Carla Henderson, spoke to Adweek&#8217;s Stephen Lepitak about the upcoming launch of ads on Amazon Prime Video, and how it differs from other platforms like Netflix.<\/p>\n\n\n\n<p>\u201cUnlike Netflix, the Prime value offering extends beyond streaming, so from an advertising perspective, we\u2019re able to target both streaming and shopping audience behaviors, which is a huge win and increasingly becoming a critical intersection of the marketing mix,\u201d Carla Henderson, managing partner of Brainlabs, told Adweek.<\/p>\n\n\n\n<p>\u201cThis launch enables [media agencies] to target hard-to-reach light TV viewers combined with shopping audience insights, resulting in highly targeted campaigns that effectively maximize conversion,\u201d Henderson added.<\/p>\n\n\n\n<p>Read the full article in Adweek here: <a href=\"https:\/\/www.adweek.com\/convergent-tv\/amazon-prime-video-prepares-to-introduce-ads-with-ipg-mediabrands-collab\/\">https:\/\/www.adweek.com\/convergent-tv\/amazon-prime-video-prepares-to-introduce-ads-with-ipg-mediabrands-collab\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launch of ads on Amazon Prime Video Amazon has announced its plans to introduce advertising next year across its Prime Video platform, supported by IPG Mediabrands. Brainlabs&#8217; Managing Partner, Carla Henderson, spoke to Adweek&#8217;s Stephen Lepitak about the upcoming launch of ads on Amazon Prime Video, and how it differs from other platforms like Netflix. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-12347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainlabs comments on the introduction of ads on Amazon Prime Video<\/title>\n<meta name=\"description\" content=\"Brainlabs&#039; Managing Partner, Carla Henderson, spoke to Adweek about the upcoming launch of ads on Amazon Prime Video, and how it differs from other platforms like Netflix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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