{"id":12304,"date":"2023-11-30T15:30:16","date_gmt":"2023-11-30T15:30:16","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12304"},"modified":"2025-06-19T23:24:34","modified_gmt":"2025-06-19T23:24:34","slug":"brainlabs-speaks-to-adage-about-the-evolution-of-googles-performance-max-solution","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/brainlabs-speaks-to-adage-about-the-evolution-of-googles-performance-max-solution\/","title":{"rendered":"Brainlabs speaks to AdAge about the evolution of Google\u2019s Performance Max solution"},"content":{"rendered":"\n<h2>AI-driven advertising solution<\/h2>\n\n<p>Many marketers and brands exploring Google&#8217;s AI-driven advertising solution, Performance Max, are still in the dark about its workings, with those experimenting reporting unexpected outcomes.<\/p>\n\n\n\n<p>Our Chief Product Officer in North America Jeremy Hull spoke with Ad Age&#8217;s Garett Sloane all about the evolution of Google\u2019s AI-powered advertising solution.<\/p>\n\n\n\n<p>From detailing our many learnings through rigorous testing of PMax with clients, to explaining how we trained the model by using anonymous customer data, Jeremy covers it all.&nbsp;<br><\/p>\n\n\n\n<p>Read the full article in Ad Age here: <a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-googles-ai-ads-take-control-brands-strategies\/2531441\">https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-googles-ai-ads-take-control-brands-strategies\/2531441<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-driven advertising solution Many marketers and brands exploring Google&#8217;s AI-driven advertising solution, Performance Max, are still in the dark about its workings, with those experimenting reporting unexpected outcomes. Our Chief Product Officer in North America Jeremy Hull spoke with Ad Age&#8217;s Garett Sloane all about the evolution of Google\u2019s AI-powered advertising solution. From detailing our [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-12304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainlabs speaks to AdAge about the evolution of Google\u2019s Performance Max solution<\/title>\n<meta name=\"description\" content=\"Our Chief Product Officer in North America Jeremy Hull spoke with Ad Age all about the evolution of Google\u2019s AI-powered advertising solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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