We\u2019re committed to helping our clients achieve outstanding results. We’ve worked hand-in-hand with the easyJet holidays team and Google Marketing Platform (GMP) to uncover new strategies that helped easyJet holidays achieve a remarkable 13% boost in Return on Ad Spend (ROAS).<\/p>\n\n\n\n
easyJet holidays is a well-established travel agency that offers holiday packages to more than 60 destinations throughout Europe and beyond. While their business model primarily revolves around directly contracted hotels, they also extend their services to properties contracted through third parties.<\/p>
However, easyJet holidays was facing a significant challenge \u2013 they had historically focused their paid search efforts solely on directly contracted hotels. This approach left substantial revenue potential untapped, and they were determined to find a solution to maximize their profitability.<\/p>\n\n\n\n
Elevating Profit Margins with SA360<\/strong><\/p>\n\n\n\n The key to unlocking easyJet holidays’ hidden potential lay in their profit margin. Recognizing this, we introduced a value-based bidding strategy. By incorporating profit margins at the property level within Search Ads 360 (SA360), we enabled easyJet holidays to extend their bidding strategy to the scaled properties provided by third-party partners. This approach was designed to ensure that their bidding process considered the margin for each individual property, with the ultimate goal to enhance their overall profitability.<\/p> As their trusted GMP consultancy partner, we took charge of setting up and executing a testing roadmap. This included ensuring the accuracy of uploads and providing expert assistance throughout the testing and optimization phases.<\/p>\n\n\n\nTrusted GMP consultancy partner<\/h2><\/p>\n\n\n\n