{"id":12044,"date":"2023-09-12T11:55:11","date_gmt":"2023-09-12T10:55:11","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=12044"},"modified":"2025-06-20T00:40:38","modified_gmt":"2025-06-20T00:40:38","slug":"tiktoks-new-compliance-changes-and-what-it-means-for-advertisers","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/tiktoks-new-compliance-changes-and-what-it-means-for-advertisers\/","title":{"rendered":"TikTok\u2019s new compliance changes and what it means for advertisers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">New compliance<\/h2>\n\n\n\n<p>TikTok has announced new compliance measures to meet Europe\u2019s new online regulations following the introduction of the Digital Services Act.<\/p>\n\n\n\n<p>Brainlabs&#8217; Costas Tsiappourdhi shared his thoughts with Adweek\u2019s Stephen Lepitak on the resulting changes for the platform and what it means for advertisers.<\/p>\n\n\n\n<p>\u201cWhile the ability to opt out of content personalization could see a change in how those users engage, I expect, in practice, TikTokers will be reluctant to part ways with their algorithmically curated For You pages, resulting in few opt-outs overall.\u201d<\/p>\n\n\n\n<p>Read the full article in Adweek here: <a href=\"https:\/\/www.adweek.com\/social-marketing\/tiktok-eu-changes-impact-advertiser-experience\/\">https:\/\/www.adweek.com\/social-marketing\/tiktok-eu-changes-impact-advertiser-experience\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New compliance TikTok has announced new compliance measures to meet Europe\u2019s new online regulations following the introduction of the Digital Services Act. Brainlabs&#8217; Costas Tsiappourdhi shared his thoughts with Adweek\u2019s Stephen Lepitak on the resulting changes for the platform and what it means for advertisers. \u201cWhile the ability to opt out of content personalization could [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110,38],"tags":[],"class_list":["post-12044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views","category-influencer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok\u2019s new compliance changes and what it means for advertisers<\/title>\n<meta name=\"description\" content=\"TikTok has announced new compliance measures to meet Europe\u2019s new online regulations following the introduction of the Digital Services Act. 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