{"id":11883,"date":"2023-07-10T11:56:44","date_gmt":"2023-07-10T10:56:44","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=11883"},"modified":"2025-06-20T13:42:18","modified_gmt":"2025-06-20T13:42:18","slug":"brainlabs-jon-molina-shares-his-thoughts-on-metas-newly-launched-threads-platform","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/brainlabs-jon-molina-shares-his-thoughts-on-metas-newly-launched-threads-platform\/","title":{"rendered":"Brainlabs&#8217; Jon Molina shares his thoughts on Meta\u2019s newly launched Threads platform"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Meta\u2019s Twitter copycat<\/h2>\n\n\n\n<p>\u201cMeta\u2019s Twitter copycat\u201d, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs\u2019 VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowing that a linked Instagram profile is required to use Threads, how will Meta report daily users on earnings calls for each platform?&nbsp;<\/p>\n\n\n\n<p>In a race for relevance, there is a clear sense of urgency to jump on the \u201chype train\u201d around this new social media platform, accounting for the massive 50 million users on Threads in its first 24 hours of launching.<\/p>\n\n\n\n<p>The numerous profiles already created on Threads &#8211; despite Meta\u2019s previous controversial history surrounding privacy and misinformation &#8211; is impossible to overlook. There\u2019s also a \u201cnotable asterisk\u201d placed on its growth being attributed to the user\u2019s ability to link their current instagram account to their newly created Threads account, effectively transferring company\u2019s followers from one platform to another with undoubtable ease.<\/p>\n\n\n\n<p>Read the full article in Digiday: <a href=\"https:\/\/digiday.com\/marketing\/as-users-marketers-undertake-threads-pre-ad-experimentation\/\">https:\/\/digiday.com\/marketing\/as-users-marketers-undertake-threads-pre-ad-experimentation\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s Twitter copycat \u201cMeta\u2019s Twitter copycat\u201d, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs\u2019 VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowing that a linked Instagram profile is required to use Threads, how will Meta report [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainlabs&#039; Jon Molina shares his thoughts on Meta\u2019s newly launched Threads platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/brainlabs-jon-molina-shares-his-thoughts-on-metas-newly-launched-threads-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brainlabs&#039; Jon Molina shares his thoughts on Meta\u2019s newly launched Threads platform\" \/>\n<meta property=\"og:description\" content=\"Meta\u2019s Twitter copycat \u201cMeta\u2019s Twitter copycat\u201d, Threads, has attracted much attention from various different brands and marketing companies since its launch on July 5th 2023. Brainlabs\u2019 VP of Paid Social Jonathan Molina spoke to Krystal Scanlon at Digiday and asks, knowing that a linked Instagram profile is required to use Threads, how will Meta report [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainlabsdigital.com\/brainlabs-jon-molina-shares-his-thoughts-on-metas-newly-launched-threads-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainlabs\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T10:56:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T13:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/11\/Adweek-Jon-Molina-_NV-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"claudiu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/11\/Adweek-Jon-Molina-_NV-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:site\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"claudiu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-jon-molina-shares-his-thoughts-on-metas-newly-launched-threads-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-jon-molina-shares-his-thoughts-on-metas-newly-launched-threads-platform\/\"},\"author\":{\"name\":\"claudiu\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/d2633d055821dd28cb40492b806e23ff\"},\"headline\":\"Brainlabs&#8217; 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