{"id":11879,"date":"2023-06-12T11:43:00","date_gmt":"2023-06-12T10:43:00","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=11879"},"modified":"2025-06-20T13:51:15","modified_gmt":"2025-06-20T13:51:15","slug":"brainlabs-speaks-to-digiday-about-the-utilization-of-ai-media-buying-on-platforms","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/brainlabs-speaks-to-digiday-about-the-utilization-of-ai-media-buying-on-platforms\/","title":{"rendered":"Brainlabs speaks to Digiday about the utilization of AI-media buying on platforms"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">AI-powered ad tools<\/h2>\n\n\n\n<p>Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers.<\/p>\n\n\n\n<p>Our Chief Product Officer, North America, Jeremy Hull, spoke to Seb Joseph &amp; Krystal Scanlon at Digiday about how marketers are balancing skepticism with utilization of AI-media buying on platforms.<\/p>\n\n\n\n<p>Read the full article in Digiday: <a href=\"https:\/\/digiday.com\/marketing\/trust-issue-is-the-core-marketers-balance-skepticism-with-utilization-in-their-adoption-of-ai-media-buying-on-platforms\/\">https:\/\/digiday.com\/marketing\/trust-issue-is-the-core-marketers-balance-skepticism-with-utilization-in-their-adoption-of-ai-media-buying-on-platforms\/<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-powered ad tools Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Officer, North America, Jeremy Hull, spoke to Seb Joseph &amp; Krystal Scanlon at Digiday [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-11879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainlabs speaks to Digiday about the utilization of AI-media buying on platforms<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/brainlabs-speaks-to-digiday-about-the-utilization-of-ai-media-buying-on-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brainlabs speaks to Digiday about the utilization of AI-media buying on platforms\" \/>\n<meta property=\"og:description\" content=\"AI-powered ad tools Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Officer, North America, Jeremy Hull, spoke to Seb Joseph &amp; Krystal Scanlon at Digiday [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainlabsdigital.com\/brainlabs-speaks-to-digiday-about-the-utilization-of-ai-media-buying-on-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainlabs\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-12T10:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T13:51:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/11\/Adweek-Jeremy-Hull-SEO_NV1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"claudiu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" 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