We are delighted to share the news that mobile operator Consumer Cellular has joined our growing client roster in the US. Brainlabs will manage its multi-million retail media, paid search, and paid shopping account.<\/p>\n\n\n\n
Brainlabs and Consumer Cellular spoke to Adweek about the brand\u2019s huge ambitions for growth and innovation, and the important role Brainlabs plays as an agency partner.<\/p>\n\n\n\n
The appointment comes following a review of the company\u2019s marketing strategy under the new leadership of CMO Craig Lister, who joined in August of this year, and represents a period of significant change for the brand.<\/p>\n\n\n\n
\u201cWe\u2019d like to see a much more balanced footprint and one that addresses all the points of the customer journey. Because we know it often begins in digital, and in some cases can end there as well,\u201d the CMO told Adweek.<\/p>\n\n\n\n
\u201cWe were looking for groups that were performance-marketing oriented, extremely data-driven and could scale very gracefully into other types of programmatic media,\u201d Lister continued.<\/p>\n\n\n\n
During the review, Brainlabs evaluated Consumer Cellular\u2019s account data and shared optimization recommendations, impressing the brand team. It also created its own method for managing paid media accounts, which hinges on constant campaign testing and optimization, and coined it d\u2019Artagnan. This industry-first approach enables always-on testing and optimization, essential for effectively leveraging performance data and increasing results by up to 70%.<\/p>\n\n\n\n
Commenting on the appointment, Jeff Allen, COO Brainlabs North America, Brainlabs said: “Consumer Cellular has a powerful customer-first mindset, a huge appetite for growth and innovation and many other values that align meticulously with our own at Brainlabs. We\u2019re ecstatic to partner with Craig and his team to build on the brand\u2019s deeply loyal community, and transform their customer acquisition journey to dominate in the competitive telco market.<\/p>\n\n\n\n
We\u2019ll be taking an approach that doesn\u2019t exist anywhere else thanks to the technology our team of media scientists have created, and we couldn\u2019t be more excited to showcase its capabilities with a client like Consumer Cellular.”<\/p>\n\n\n\n