{"id":11012,"date":"2023-02-03T10:31:00","date_gmt":"2023-02-03T10:31:00","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=11012"},"modified":"2025-06-20T22:30:33","modified_gmt":"2025-06-20T22:30:33","slug":"brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/","title":{"rendered":"<strong>Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland<\/strong>"},"content":{"rendered":"\n<p>We are delighted to share the news that The Est\u00e9e Lauder Companies UK &amp; Ireland has appointed Brainlabs to be its media planning and buying agency of record.<\/p>\n\n\n\n<p>Brainlabs will be working closely with ELC UK&amp;I to create digital-first and data-led campaigns across its iconic brand portfolio &#8211; including Clinique, MAC and Jo Malone London. The remit will cover all strategy and planning and media activation across search, social, programmatic, display, TV, Print, Radio and outdoor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">World-class team<\/h2>\n\n\n\n<p>Our world-class team will apply Brainlabs\u2019 industry leading tech, data tools and expertise, to drive growth across the Est\u00e9e Lauder Companies UK &amp; Ireland brand portfolio.<\/p>\n\n\n\n<p><strong>Daniel Gilbert, Brainlabs Global CEO said: <\/strong><em>\u201cThis is an incredibly proud moment for Brainlabs. The <\/em><em>Est\u00e9e Lauder Companies<\/em><em> is the leader in prestige beauty and we are excited to work together to strengthen and enhance their engagement across the UK and Ireland, with both new and existing consumers.&nbsp; Our&nbsp; digital first and data-led approach. will be core to this, and we can\u2019t wait to continue on this journey with them.\u201d<\/em><\/p>\n\n\n\n<p>You can read more <a href=\"https:\/\/www.campaignlive.co.uk\/article\/estee-lauder-owner-appoints-brainlabs-media-planning-buying-account\/1812039\" data-type=\"URL\" data-id=\"https:\/\/www.campaignlive.co.uk\/article\/estee-lauder-owner-appoints-brainlabs-media-planning-buying-account\/1812039\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are delighted to share the news that The Est\u00e9e Lauder Companies UK &amp; Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&amp;I to create digital-first and data-led campaigns across its iconic brand portfolio &#8211; including Clinique, MAC and Jo Malone London. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-11012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland<\/title>\n<meta name=\"description\" content=\"We are delighted to share the news that The Est\u00e9e Lauder Companies UK &amp; Ireland has appointed Brainlabs to be its media planning and buying agency of record.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland\" \/>\n<meta property=\"og:description\" content=\"We are delighted to share the news that The Est\u00e9e Lauder Companies UK &amp; Ireland has appointed Brainlabs to be its media planning and buying agency of record.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\" \/>\n<meta property=\"og:site_name\" content=\"Brainlabs\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-03T10:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T22:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2272\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"claudiu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:site\" content=\"@Brainlabs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"claudiu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\"},\"author\":{\"name\":\"claudiu\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/d2633d055821dd28cb40492b806e23ff\"},\"headline\":\"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland\",\"datePublished\":\"2023-02-03T10:31:00+00:00\",\"dateModified\":\"2025-06-20T22:30:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png\",\"articleSection\":[\"News &amp; Views\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\",\"url\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\",\"name\":\"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png\",\"datePublished\":\"2023-02-03T10:31:00+00:00\",\"dateModified\":\"2025-06-20T22:30:33+00:00\",\"description\":\"We are delighted to share the news that The Est\u00e9e Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage\",\"url\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png\",\"contentUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png\",\"width\":2272,\"height\":890},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.brainlabsdigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#website\",\"url\":\"https:\/\/www.brainlabsdigital.com\/\",\"name\":\"Brainlabs\",\"description\":\"High-Performance Media Agency\",\"publisher\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brainlabsdigital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#organization\",\"name\":\"Brainlabs\",\"url\":\"https:\/\/www.brainlabsdigital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png\",\"contentUrl\":\"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png\",\"width\":300,\"height\":300,\"caption\":\"Brainlabs\"},\"image\":{\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/Brainlabs\",\"https:\/\/www.linkedin.com\/company\/brainlabs-digital\/\",\"https:\/\/www.instagram.com\/brainlabs\/\",\"https:\/\/www.youtube.com\/@brainlabsmedia\/featured\",\"https:\/\/www.tiktok.com\/@brainlabsglobal?lang=en\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/d2633d055821dd28cb40492b806e23ff\",\"name\":\"claudiu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4814cc0c790a1d2fe26b7690b22344dfde27b79d9ac47148e73322e9553a795b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4814cc0c790a1d2fe26b7690b22344dfde27b79d9ac47148e73322e9553a795b?s=96&d=mm&r=g\",\"caption\":\"claudiu\"},\"url\":\"https:\/\/www.brainlabsdigital.com\/author\/claudiu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland","description":"We are delighted to share the news that The Est\u00e9e Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/","og_locale":"en_US","og_type":"article","og_title":"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland","og_description":"We are delighted to share the news that The Est\u00e9e Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record.","og_url":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/","og_site_name":"Brainlabs","article_published_time":"2023-02-03T10:31:00+00:00","article_modified_time":"2025-06-20T22:30:33+00:00","og_image":[{"width":2272,"height":890,"url":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png","type":"image\/png"}],"author":"claudiu","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png","twitter_creator":"@Brainlabs","twitter_site":"@Brainlabs","twitter_misc":{"Written by":"claudiu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#article","isPartOf":{"@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/"},"author":{"name":"claudiu","@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/d2633d055821dd28cb40492b806e23ff"},"headline":"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland","datePublished":"2023-02-03T10:31:00+00:00","dateModified":"2025-06-20T22:30:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/"},"wordCount":204,"publisher":{"@id":"https:\/\/www.brainlabsdigital.com\/#organization"},"image":{"@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png","articleSection":["News &amp; Views"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/","url":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/","name":"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland","isPartOf":{"@id":"https:\/\/www.brainlabsdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage"},"image":{"@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png","datePublished":"2023-02-03T10:31:00+00:00","dateModified":"2025-06-20T22:30:33+00:00","description":"We are delighted to share the news that The Est\u00e9e Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record.","breadcrumb":{"@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#primaryimage","url":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png","contentUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2023\/02\/BL-Blog-EsteeLauder-Announcement-DoubleRatio-1.png","width":2272,"height":890},{"@type":"BreadcrumbList","@id":"https:\/\/www.brainlabsdigital.com\/brainlabs-appointed-as-media-agency-of-record-for-the-estee-lauder-companies-uk-ireland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brainlabsdigital.com\/"},{"@type":"ListItem","position":2,"name":"Brainlabs Appointed as Media Agency of Record for The Est\u00e9e Lauder Companies UK &amp; Ireland"}]},{"@type":"WebSite","@id":"https:\/\/www.brainlabsdigital.com\/#website","url":"https:\/\/www.brainlabsdigital.com\/","name":"Brainlabs","description":"High-Performance Media Agency","publisher":{"@id":"https:\/\/www.brainlabsdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brainlabsdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brainlabsdigital.com\/#organization","name":"Brainlabs","url":"https:\/\/www.brainlabsdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png","contentUrl":"https:\/\/www.brainlabsdigital.com\/wp-content\/uploads\/2025\/04\/cropped-25-Brainlabs-Color-Logo-Icon-1-300x300.png","width":300,"height":300,"caption":"Brainlabs"},"image":{"@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Brainlabs","https:\/\/www.linkedin.com\/company\/brainlabs-digital\/","https:\/\/www.instagram.com\/brainlabs\/","https:\/\/www.youtube.com\/@brainlabsmedia\/featured","https:\/\/www.tiktok.com\/@brainlabsglobal?lang=en"]},{"@type":"Person","@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/d2633d055821dd28cb40492b806e23ff","name":"claudiu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brainlabsdigital.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4814cc0c790a1d2fe26b7690b22344dfde27b79d9ac47148e73322e9553a795b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4814cc0c790a1d2fe26b7690b22344dfde27b79d9ac47148e73322e9553a795b?s=96&d=mm&r=g","caption":"claudiu"},"url":"https:\/\/www.brainlabsdigital.com\/author\/claudiu\/"}]}},"lang":"en","translations":{"en":11012},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/posts\/11012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/comments?post=11012"}],"version-history":[{"count":0,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/posts\/11012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/media\/11014"}],"wp:attachment":[{"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/media?parent=11012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/categories?post=11012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brainlabsdigital.com\/wp-json\/wp\/v2\/tags?post=11012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}