{"id":10463,"date":"2022-07-27T18:22:35","date_gmt":"2022-07-27T17:22:35","guid":{"rendered":"https:\/\/www.brainlabsdigital.com\/?p=10463"},"modified":"2025-06-20T22:04:56","modified_gmt":"2025-06-20T22:04:56","slug":"seopinions-q3-2022","status":"publish","type":"post","link":"https:\/\/www.brainlabsdigital.com\/seopinions-q3-2022\/","title":{"rendered":"SEOpinions Q3 2022 – TikTok SEO, E-A-T, and GA4"},"content":{"rendered":"

SEOpinions is a quarterly guide by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read last quarter\u2019s edition here<\/a>.<\/p>\n

1. A new world of search is here.<\/strong><\/h2>\n

Don\u2019t get me wrong, ol\u2019 fashioned Google organic blue link listings are still going strong; however, people are fed up with Google<\/a> and a new world of search is here. Google is taking immediate action. I see three major search trends that has Google on its toes:<\/p>\n

1) People are using other platforms to start their search more than ever before. We see this trend with young searchers, especially, who often turn to Instagram and TikTok for their search (TechCrunch<\/a>).<\/p>\n

Google\u2019s response: We\u2019ve seen Google already add more videos to the SERPs in mid-2021 and then experiment with new ways to show them (like carousels). Google has stated<\/a> it\u2019s working on deals to index TikTok and Instagram videos in SERPs. We have also seen the rise of YouTube Shorts with over 1.5B monthly active users. Recently, we\u2019ve seen TikTok videos get indexed for some searches (e.g., \u201cTikTok SEO\u201d) and I suspect that the short video format will enter more SERPs soon enough (especially on mobile).<\/p>\n

2) 53% of people start their shopping search on Amazon (Insider Intelligence<\/a>).<\/p>\n

Google\u2019s response: Remember when Google unveiled organic shopping listings in April 2020? When it first came out, the listings were in a separate \u2018Shopping\u2019 tab and sites saw little traffic from them. However, now we\u2019re seeing Google integrate these listings into the core SERP more than ever for transactional searches. Organic shopping listings will become imperative to ecommerce success.<\/p>\n

3) We\u2019re seeing a new wave of search engines enter the market (with even more speculated), all with a heavy focus on privacy.<\/p>\n

No search engine will be able to beat Google at its own game. Google has done an exceptional job making the best search engine out there. However<\/em>, other search engines could play a different game. For example, Yep.com\u2014Ahrefs search engine\u2014is betting on creator royalties to be its driving force. Apple has already built its own web index to provide Siri results, so the rumored search engine is a real possibility. And Apple won\u2019t play Google\u2019s game. Apple\u2019s search engine could integrate all app and personal data to offer a superior search experience\u2014we\u2019re already seeing the groundwork of this with their release of Widgets & Live Activities<\/a>.<\/p>\n

SearchPilot\u2019s CTO, Tom Anthony, gave a fantastic presentation on what Apple\u2019s search engine could look like in practice at SearchLove Philadelphia 2022<\/a>. <\/p>\n

While I wouldn\u2019t suggest changing<\/em> SEO strategy now to go all in on Apple SEO\u2014Google still reigns supreme\u2014it is worth preparing for a change in the world of search.<\/p>\n

So how can you prepare for this new world of search?<\/p>\n

Action items: <\/strong><\/p>\n

    \n
  1. Start investing in video content and know that short-form video is the future, especially if you attract younger audiences. We\u2019ve seen with the rise of TikTok that video doesn\u2019t have to be professionally produced to perform well. As long as it fits your brand and is right for your audience, you can tackle short-form video with success.\n